Iain Bell – Director

Iain Bell - Director

m: +44 (0)7973 540 860     e: iain@ef1.com

Iain’s Statement

Our need to improve our well-being is greater than ever. It is a modern requirement in the face of epidemic lifestyle diseases such as obesity, and type ii diabetes. My main drive is to impart knowledge to my clients on a number of lifestyle improvements. This gives greater opportunity for long term positive changes in fitness, well being and medical health.


Iain founded the Executive Fitness Foundation in 1991 after studying Physical education and Management with Sport Science for 6 years. He was one of a handful of registered training professionals in the UK at this time. Iain has successfully combined sports science, sports medicine and holistic health principles to provide effective health solutions for over a thousand individuals. This level of expertise has led to near 30,000 personal fitness and wellness sessions. He has written for several magazines and journals with regular appearance on national Radio and Television. A firm believer in detoxifying the body, Iain has designed specialist cleansing programmes for clients and accompanies groups to Thailand and India combining Yoga, Tai Chi…Thai and Muay Thai kick boxing. Therapist/acupressure/biomechanics/posture.
Iain’s approach is all about positive change and progress. Clients can fast track their well-being and achieve new potential through constant support and encouragement. This positive approach creates much loyalty with EFF. Many clients have stayed more than a few months but for five to 10 years.

Working in partnership with doctors and surgeons gives quicker progress post surgery and a long term supportive plan to reduce and eliminate medications.

  • BA hons Recreation
  • Dip Phys Ed
  • Thai massage and Acupressure Wat Po Traditional Medical School, Bangkok, Thailand
  • American Colleague of Sports medicine
  • National Academy of Sports medicine
  • Intelligent Fitness ‘Posture and Biomechanics.’
  • Lecturer, Edinburgh University “Health Wellness and Longevity.”